Urban Fit

The Urban Fit Sportswear clothing brand combines modern aesthetics with functional design to support active lifestyles by offering high-quality, durable, and stylish apparel. The goal was to boost brand visibility and appeal through an engaging logo and mockups that embody the brand’s essence. The logo features bold, clean lines symbolizing strength and movement, with vibrant colors suggesting energy and activity. The project includes retail and poster mockups to illustrate the brand's dynamic appeal, delivering a cohesive visual identity that aligns with Urban Fit's mission to inspire greater engagement and interest in the brand.